![]() ![]() Working Backwards shows how success is not achieved by the genius of any single leader, but rather through commitment to and execution of a set of well-defined, rigorously executed principles and practices that you can apply at your own company, no matter the size. ![]() Through their wealth of experience they offer unprecedented access to the 'Amazon way' as it was refined, articulated and proven to be repeatable, scalable and adaptable. Through the story of these innovations they reveal the principles and practices that drive Amazon's success. Their time at the company covered a period of unmatched innovation that brought products and services - including Kindle, Amazon Prime, Amazon Echo and Alexa, and Amazon Web Services - to life. Working Backwards gives an insider's account of Amazon's approach to culture, leadership and best practices from two long-time, top-level Amazon executives.Ĭolin Bryar and Bill Carr joined Amazon in the late 90s. ![]() 'Essential for any leader in any industry' - Kim Scott, bestselling author of Radical Candor Working Backwards is to Amazon as How Google Works is. The authors are definitely Amazonians to the core, but this book still reads like an in-depth explanation more than promotional material. Working Backwards: Insights, Stories, and Secrets from Inside Amazon Working Backwards is authored by two former Amazon executives that played critical leadership roles in the development of Kindle, Prime, Alexa, and AWS. ![]()
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